Is your data incomplete, outdated or just plain wrong?

first_imgSeveral years ago, there were reports about how Target uses predictive analytics to identify customers who are pregnant and then markets to them accordingly. A New York Times article included the story of a father who was upset that his teenage daughter received coupons for baby clothes and cribs … until his daughter confirmed that she was expecting.Therefore, I was not taken by surprise when, soon after reading about it, I received an email from Target congratulating me on my new baby. Except I wasn’t pregnant. I still sometimes wonder which combination of purchases it was that put me in the wrong bucket. I laughed it off and told the story a few times. But I can easily imagine how upsetting that message could have been be for a different woman in a different situation.That is an extreme example of just how bad inaccurate data can be. But bad data isn’t always wrong data. As our cover story explains, bad data is also incomplete or outdated information about your members.“Bad data happens more often than we think,” says Karan Bhalla, CEO of CUES Supplier member CU Rise Analytics, Vienna, Virginia. “Everybody is having a lot more information thrown at them every day. Managing all that data requires a big culture shift and new expertise.” ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading »last_img read more

DIY virus protection: Hong Kongers making own masks amid shortages

first_imgSome are turning to DIY solutions — albeit of questionable quality.Judy, a 73-year-old out shopping in the district of Wanchai, was spotted in a homemade mask.”I found the material — my handkerchief, and some non-woven fabric — and I combined them and used some wire for the top, and some elastic,” she told AFP, declining to give her surname.While Hong Kong’s economy reels, business has been brisk on one street in the working-class Sham Shui Po district that boasts many fabric and tailoring shops. A colorful array of cloth masks hangs outside many of the cramped storefronts as shoppers haggle over the din of whirring sewing machines.Elase Wong, a tailor, said she was giving away her face mask sewing design.”Some people couldn’t buy any masks… So if they can make them themselves, that would be great,” she told AFP. “I hope everyone can achieve self-sufficiency.”Pop-up assembly lineThe cost of masks has skyrocketed with scarcity and the government resisting price controls or rationing, as in nearby Macau and Taiwan.A set of 50 simple surgical masks can sell for up to HK$300 (US$40), while the top of the range N95 variety is going for as high as HK$1,800 a box.A film director surnamed Tong was this week putting the finishing touches to a face mask assembly line in an industrial building.”I was shocked by the price of face masks,” he told AFP.”I did some research and realized that masks are not that difficult to make. Why do people have to bear such a high cost? Because there is no production line in Hong Kong”.With the help of an investor he managed to import a machine from India, and plans to ship more. Currently in the testing phase, the device will produce 60-80 surgical masks per minute from Saturday in a dust-free room. Tong said the masks will be sold online for HK$1-2 each, limited to one box per person. The administration of chief executive Carrie Lam says it is doing all it can to secure new supplies of face masks amid a global shortage.Output has been ramped up on a prison labor production line and there are plans to set aside HK$1.5 billion to support the creation of domestic factories.The lack of stockpiles has sparked criticism of Lam, even from among her pro-Beijing political allies.Many have expressed surprise that a city which suffered 299 deaths during the 2003 SARS outbreak was not better prepared.Since SARS, which Beijing initially covered up, Hong Kongers have embraced higher communal hygiene standards and face masks have long been a common sight, especially during the winter flu season.Joseph Kwan, a public health expert from the Hong Kong University of Science and Technology, said widespread mask use during SARS also lowered cases of the common cold that year.In a tightly packed city like Hong Kong, new viruses will “spread like wildfire if nobody wears a mask”, he said. “It would be a public health disaster”. Topics :center_img With chronic face mask shortages in the midst of a virus outbreak, Hong Kongers have started making their own — with a pop-up production line and seamstresses churning them out on sewing machines.In one of the most densely populated cities on earth, face masks have become hot property as people scramble for protection against the new deadly coronavirus.Long queues — sometimes thousands strong — routinely crop up outside pharmacies when supplies are in, and there is anger at the government’s failure to have stockpiled.last_img read more

OECS chairman pushes single market ideals

first_imgNewsRegional OECS chairman pushes single market ideals by: – January 26, 2012 Share Sharing is caring! Tweet The free movement of OECS nationals is a key component of the OECS Economic Union, which was operationalised in January 2011.ST JOHN’S, Antigua, Thursday January 26, 2012 – New chairman of the Organisation for Eastern Caribbean States (OECS) authority, St Lucia’s Prime Minister Dr Kenny Anthony, has called on his peers to recommit to free movement through the sub-region. “In respect of economic development, the creation of a free unified internal market cannot be realised unless the appropriate conditions are put in place that would allow the productive potential and capacity of the people of this region to flourish,” said Dr Anthony as he addressed the opening of the 54th meeting of the OECS authority on January 23 in St Lucia.He called on OECS heads of government to urgently push strategic and legislative requirements to further advance the free movement of OECS nationals noting that any genuine development of the OECS must be premised on the involvement of the OECS citizenry.The free movement of OECS nationals is a key component of the OECS Economic Union, which was operationalised in January 2011.Anthony noted that: “If OECS heads are to deliver on the long term development objectives of the region, realising acceptable rates of economic growth, creating new employment opportunities and ensuring social equity and improve standard of living- the free movement of persons and labour and the rights contingent to these must be secured within the economic union area.Dr Anthony also challenged other OECS member states who have not yet allowed the free movement of nationals in their respective countries to put in place the required legislation and administrative arrangements to give effect to the right of free movement in accordance with the provisions of the Revised Treaty of Basseterre and to do so as a matter of urgent priority.He also encouraged those member states which have not yet brought the revised treaty into domestic law to do so expeditiously in order of the OECS economic union to be functioning in way that truly resonates with the people of our region.He noted that without the enactment of the enabling legislation by all protocol member states, the operationilisation of the economic union simply could not proceedCaribbean 360 Newscenter_img Share Share 6 Views   no discussionslast_img read more