Natural phenomena – added value of the tourism sector

first_imgTonight is one of the most beautiful celestial “events” of the year. It is, of course, the rain of Perseids, better known as the Tears of St. Lawrence. What exactly is it about?In the orbit of comet Swift-Tuttle, there is a cloud of debris composed of particles that emit the said comet in its 133-year orbit. Most of the debris in the cloud floats for about a thousand years, while there is also a relatively young layer of stardust formed in 1865 that allows night sky observers to witness indications of the phenomenon the day before the peak of the rain. Meteor rain has actually been visible since mid-July with the peak of activity between 9 and 14 August. During the peak, observers can witness a spectacle of 60 or more meteors per hour that can be observed from all over the world despite the fact that at this time of year the constellation Perseids is located in the northern hemisphere.It smells like a good bait for tourists, but also other lovers of celestial phenomena and the starry sky. What’s the story behind the meteor shower?Among the Croatian population, the name Suze sv. Lawrence. Lovro was one of the seven deacons of ancient Rome, and also a victim of the great persecution of Christians in 258 under the baton of no more and no less than the native Cibala Valerian. Where did the connection with the Perseids come from? The memorial of the saint’s martyrdom is traditionally from 258 BC. marks on the date of the 10th of August. Taken aback by the unusual celestial phenomenon and during the unstoppable process of Christianization, Catholics explain the meteor shower as the saint’s tears for which the earth, precisely because the place of his martyrdom and murder, is unworthy of falling on it. Logical. Except of course that one time a year.From infancy to the present day, religion has been the standard-bearer of actually good tourist stories because in its effort to explain the world, it has nurtured a tendency toward trivialization and a spectacle that can ultimately be packaged into a concrete product. Let’s just remember St. John’s bonfires and the longest night of the year.Also, another legend about Tears comes from the Mediterranean area which means it doesn’t bypass us again. Namely, as the saint was allegedly burned alive at the stake, by pure analogy these shooting stars then became sparks of the mentioned fire, but the story goes a step further and warns that after the night from the 9th to the 10th of August, a chilled fire can be found. on the ground under the plants.As there was a speech on the occasion of the feast of St. John and traditional St. John’s bonfires, this phenomenon can be capitalized on. In addition, it benefits from the fact that it happens regularly at the same time every year. However, it is completely free and can be seen literally from everywhere so at this point we can find the origin of the lack of initiative. But it’s not all in the money and we shouldn’t look at everything through numbers. It is true that certain locations, due to their exclusivity and uniqueness, can afford to pick up the cream from the mentioned phenomenon, but in order for that to happen, first of all, efforts must be made to map the space as exclusive.However, what we want to emphasize with this is not the financial benefit or the relative possibility of the same, but the immeasurable benefit from the marketing potential of the meteor shower.Fortunately, we are a tourist destination, our “sun and sea” are attracting enormous masses of people from all over Europe, but also from the rest of the world. Croatia fascinates and has an audience – an audience eager for content, something newer and fresh. Let’s suggest the following, the Croatian National Tourist Board starts shooting another promotional video, only this time – in addition to the beauties advertised by footballers, it proposes a selection of the most beautiful natural and untouched locations with excellent predispositions for watching parachutes. Then let’s think a little about the impact of such a promotional message on the average tourist and step up broadcasting times three, as can be done with much more banal things. And all this under the slogan – let’s investigate unexplored or similar.Once again, we have an example of an event with a far-reaching cultural-historical tradition and tourism potential which, although it cannot be viewed through the prism of financial gain, can certainly give a large share in the added value of the domestic tourism sector. And once again we have everything served on a platter: a natural phenomenon (meaning we can concentrate on attracting an audience at the start), a good story (for everyone: sky watchers, religious tourism stakeholders, adventurers, travelers…) and a record tourist season (meaning that Croatia is overloaded with various people).Instead of convincing us of the reasons why to use something, it might be better to answer the question – and why not? What are the concrete and well-founded reasons for the further lack of initiative ??last_img read more