Brand South Africa appoints Chief Marketing Officer

first_imgLynette Oelschig has a wealth of experience in the broadcasting and telecommunications sectors, and has served on the boards of Econet Wireless Lesotho and MultiChoice Kenya. She is known for her impactful turnaround communications expertise and has been a marketing communications, brand alignment and marketing management lecturer at Vega School of Brand Management and AAA School of Advertising.Notably, Oelschig recently developed and implemented South African Parliament’s ‘Image and Positioning Project’, which included a comprehensive  positioning strategy, new emblem and Identity Management Guide, media relations, public participation and an internal culture programme to align behaviour to values. She further developed an interactive online strategy for SARS.She has pioneered the launch of K-TV, M-NET’s first regional office in Africa and the launch of Econet’s cellular brands in Nigeria. Ms Oelschig has also developed brand alignment programmes for MNET, MWeb Africa, Cell C, Discovery Health, Holcim Cement, Business Connexion and the South African Venture Capital Association. She is a member of the Marketing Association of South Africa and the Woman’s Business Forum (JHB) and has a BA Communications (Hons), as well as IMM Diploma.“Ms. Oelschig has incredible passion for our country and a proven track record in marketing, communications and global brand management. She brings dynamic drive and creativity to our team,” says Brand South Africa CEO, Miller Matola.“Our people, skilled marketers and communicators, hold the key to the successful conceptualisation and implementation of Nation brand building campaigns. It is our vision for South Africa to be acknowledged as a Top 20 Nation Brand  and a Top 30 nation in the Global Competitive Index (WEF) by 2020, and to make a contribution towards sustainable economic growth  by encouraging local and foreign investment, trade and tourism  through the promotion of ‘Brand South Africa’,” concludes Matola.last_img read more

The Case for Creating Value Before Claiming Value

first_imgThe devil is never a maker,The less that you give, you’re a taker.— Ronnie James Dio, Black Sabbath, Heaven and HellMy friend Mike asked where he could find this post on my site. I hadn’t yet written it, even though the idea exists in a bunch of posts here.Your Intentions MatterYour intentions matter. Continually banging away at your dream client asking for an appointment to pitch them is all about you. You want an appointment. You want to do a needs analysis to help them discover the gaps in their performance. You want a chance to compete for their business. That’s all well and good (and necessary), but what’s in it for your dream client?By creating value for your client by providing them with ideas, insight, and value in front of an opportunity, you establish that your intention is to create value for them–not just claim value for yourself. You also do this by creating value through the sales process.Your intentions betray you, for good or for ill.You Become KnownWhen you create value in front of an opportunity, sharing value-creating ideas with your dream client, you become known. You have no idea when an opportunity it going to present itself or when your dream client is going to become dissatisfied enough to take action. At that point, you are either known, or you are not.You are not a secret agent. You need to be visible, accessible, and well known long before there is ever an opportunity. Creating value in front of a deal makes you known.You Build Your CredibilityIt isn’t enough to be known. One salesperson has called me every quarter for over ten years. He is always “Just checking in to touch base.” In ten years he has never once shared a useful idea, provided me with a unique view on an industry trend, or warned me of something I might be getting wrong.When you create value before claiming any, you are not only known, you are known as a value creator. Your credibility grows when you prove you have business acumen and the situational knowledge.You Demonstrate Your CommitmentThe hapless, helpless salesperson above isn’t really committed to working with me. If he was, he wouldn’t call every 90 days with no communication between quarters.Continually creating value before claiming any demonstrates that you are in this thing for the long haul, that you aren’t going to give up, give in, and call it quits. It demonstrates commitment and persistence, two qualities your dream client hopes you have when it comes to helping them produce better results.Deposits Before WithdrawsYou can’t withdraw value from an account where you have made no deposits. If you try to, you quickly discover that you are overdrawn and that there is a penalty to be paid. That penalty is usually a loss of trust and the loss of the relationship.By making deposits over time, you build up your account balance. When it is time to withdraw some of that value, it’s easy because you’ve got more than enough to cover it.QuestionsWhat do you do to create value before claiming any?What happens when someone tries to claim value from you before they’ve created enough? How do you feel about that person?When you need something, who do you call? How do you know to call them?How long do you persist in creating value and making deposits before you can claim any part of the value you create?last_img read more

Control What Is In Your Control – Episode 205

first_imgIf much in your business is outside of your control, you need to be wicked gooad at what is in your control. You can communicate. You can hustle. And you can care!last_img

Tiger Woods Claws Way Back At Congressional

Tiger Woods – For the second consecutive day, Congressional’s Blue course played hard and fast in sweltering heat. But for Tiger Woods, the setup was slightly more conducive for scoring today. And so, he did, firing a 3-under-par 68 to move his way into the Top 10 with many golfers still on the course.Unknowns Jimmy Walker and Brendo de Jonge shared the lead at 5-under.“If the (conditions) stay like this, I don’t see the lead going anywhere,” Woods said. “But it was good today. I think the tour staff did a great job of moving some of the tees up, and we had corner pins or front pins. It was fair. Today I thought you could be a little more aggressive than yesterday.”Woods started his second round on Congressional’s long and grueling back nine that, on Thursday, played more than a shot over par. After routine pars over the first four holes on the back, Woods found the rough off the tee at the par-4 14th hole and would have to get up and down for par from 76 yards. He found the rough again at the 15th and again hit a nice spinning pitch from 93 yards that he was able to nestle close to the hole for par.Then at the 16th, he displayed some Tiger magic with a 48-foot putt eagle to get to 1 under par for the tournament.“That was actually a tricky putt because it was a double-breaking putt up that hill,” Woods said. “It’s hard left and then just want to feed back a couple of balls to the right, and I was waiting for it to feed back because it was hanging, hanging, hanging, and then it just fell right in.”After making the turn at 1 under par for the day, the 36-year-old, 14-time major winner found the rough again with a fairway metal off the tee at par-4 first hole. From there, he made his first bogey of the day. He made his first birdie on the round at the par-4 fifth hole. From there, he made another birdie at 8 and a par at the ninth to finish his round.“Today I think I got more out of my round than I did yesterday,” Woods said. “On a golf course like this, you’re not going to hit it perfect all day. It’s just too difficult. I had to make some saves, and I made two key saves there at 14 and 15.” read more

WhatsApps new feature will prevent users from sending wrong voice messages

first_imgIBTimes VideoRelated VideosMore videos Play VideoPauseMute0:00/0:51Loaded: 0%0:00Progress: 0%Stream TypeLIVE-0:51?Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedSubtitlessubtitles settings, opens subtitles settings dialogsubtitles off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window. COPY LINKAD Loading … Close Seven Things You Didnt Know About WhatsAppcenter_img WhatsApp is constantly working on new features to improve the user experience, but a series of beta tests are conducted before rolling them out to the public. Some beta testers get early access to such features, giving the masses a look at what to expect from the most popular instant messaging app in the near future.WABetaInfo, the blog constantly tracking upcoming features of the popular messenger, reported a new feature under development for the iOS version of WhatsApp that will prevent users from sending a wrong voice message. The upcoming preview feature has been around for a while now but exclusively allowing users to preview images and videos before sending them.With the introduction of preview for a voice message, users will be able to listen to the audio before hitting the send button. The preview option will appear in a push notification window and users will be able to either send or delete the message from there. WhatsApp for iOS is getting a new featureKIRILL KUDRYAVTSEV/AFP/Getty ImagesIt’s worth pointing out that the new feature is still in the developmental phase and only iOS version of the app is said to be getting it for now. WhatsApp might roll out the preview feature in the future updates, but there is no fixed timeline at the moment.WhatsApp is currently working on several other features, but the popular app was in the headlines recently over a vulnerability that risked its users’ media files. Cyber-security firm Symantec on Monday revealed the vulnerabilities in WhatsApp, using which hackers could slyly manipulate media files, including images and audio files, stored on the phone’s external storage. The researchers termed this malicious practice “Media File Jacking.” WhatsApp for iOS is getting a new featureREUTERSAs for features, WhatsApp is working on Quick Edit Media Shortcut feature that will allow users to easily edit files users have sent or received during a chat or group chat. The feature, like the preview for voice messages, was spotted by WABetaInfo and is still in beta testing. With this, users will see a new “Edit” button upon opening a received or sent media file within the app.last_img read more

Is merger with ThyssenKrupp affecting the roles of Tata Steels top level

first_imgTata steelworks Port Talbot, Wales, April 26, 2016.Reuters fileAfter Tata Steel announced that it had tweaked the roles of two of its top executives TV Narendran and Koushik Chatterjee, it is now speculated that the decision was taken in tune with the company’s plans to merge with Thyssenkrupp in Europe.The board of Tata Steel met on Monday, October 30, and promoted managing director, India & Southeast Asia, Narendran to the post of global chief executive and managing director, and group executive director and chief finance officer Chatterjee is now executive director and CFO, reported the Economic Times.It is also being said that though Narendran has now been given a larger role in the firm, things may change once Tata Steel’s merger with Thyssenkrupp is completed. With this, Tata Steel is also aiming to expand its footprints in India and Tata Sons chairman N Chandrasekaran has said that the brand is capable of doubling its presence in the country.Meanwhile, the brand’s merger with ThyssenKrupp was also debated for a while. Even though it had often been said that Tata Steel may not merge with the latter, the two firms signed a memorandum of understanding (MoU) in September. This deal makes the firms the continent’s second-largest steelmaker after ArcelorMittal.Amid these discussions, Chatterjee had earlier told the business daily that Tata Steel’s merger with Thyssenkrupp depended on quite a few factors, one of which was the pension scheme issue being resolved. “A fair resolution of the pension scheme in the UK will be key to securing Tata Steel’s future prospects in Europe, be it in pursuing a merger with Thyssenkrupp or running a lean and profitable business in high-value steels,” Chatterjee said.The Indian multinational steel-making company had earlier made news for paying bonuses worth £25 million to its top European managers, at a time when UK workers have been taking pension cuts to keep the British business floating.The “retention” bonus was reportedly awarded to about 100 top managers at the UK and Dutch offices. ReutersThe details of the payments made were leaked by a Dutch whistleblower, after which the company admitted that these bonuses had been paid to senior managers, reported the Financial Times. Additionally, the officials at Tata Steel also said that the retention bonus had been paid as per the terms and conditions of the said managers’ contract.When FT got in touch with the officials regarding the payments, the website was shown a letter that Tata Steel’s chairman Andrew Robb had sent to the employees of the company on Wednesday, July 12. The letter said: the company offers “a range of short and longer-term incentives for employees at all levels so we can attract and retain the appropriate skills for the future.”After this, several trade unions had slammed the firm and said that “Tata Steel managers should hang their heads in shame.”The Unite trade union added: “It’s remarkable that bonuses of such kind have been paid out to senior bosses at a time of great upheaval and uncertainty for the company. Workers on the shop floor whose livelihoods have been hanging by a thread and pay frozen will understandably be less than impressed.”last_img read more

10 Things To Know For Wednesday

first_imgAPUS Secretary of State Rex Tillerson steps out of a plane upon arrival in Moscow’s Vnukovo airport, Russia, Tuesday, April 11, 2017. Tillerson is due to meet with Russian Foreign Minister Sergey Lavrov on Wednesday. (AP Photo/ Ivan Sekretarev)1. TILLERSON, LAVROV OPEN TENSE MEETING IN MOSCOWAmid tensions in Syria, the Russian foreign minister says he has a lot of questions about the “very ambiguous” and “contradictory” ideas coming from the U.S.2. RECORDS MATCH SOME UKRAINE LEDGER PAYMENTS TO EX-TRUMP AIDEFinancial records obtained by the AP confirm that at least $1.2 million in payments listed in the ledger next to Paul Manafort’s name were received by his U.S. consulting firm.3. WHAT CHINESE LEADER IS TELLING TRUMPXi Jinping calls to tell the U.S. president that Beijing is willing to work with Washington on ending North Korea’s nuclear weapons program, but wants a peaceful solution.4. UN PEACEKEEPERS’ CHILD SEX RING LEFT VICTIMS, BUT NO ARRESTSAn AP investigation of U.N. missions during the past 12 years finds nearly 2,000 allegations of sexual abuse and exploitation by peacekeepers and other personnel around the world.5. WHO’S MAKING A SURPRISE RUN FOR IRANIAN PRESIDENTMahmoud Ahmadinejad files to run in the country’s May election, contradicting a recommendation from the nation’s Supreme Leader to stay out of the race.6. ‘I’M A GONER’AP recounts the final hours before the freighter El Faro and its 33-person crew perished in the waters off the Bahamas during Hurricane Joaquin in 2015.7. UNITED PLEDGES TO REVIEW BUMPING POLICIESThe head of United’s parent company says the airline is reaching out to the Kentucky man dragged off a United Express plane in Chicago to “resolve this situation.”8. KANSAS OUTCOME A WARNING TO GOPA slimmer than expected Republican win for a U.S. House seat in Kansas may portend a tougher fight for three more special elections in Georgia, Montana and South Carolina.9. FOR THE PARALYZED, HOPEToyota is introducing a wearable robotic leg brace designed to help partially paralyzed people walk.10. WHERE BILL O’REILLY IS HEADINGThe Fox News Channel host is taking a planned vacation from his show amid sponsor defections triggered by sexual harassment allegations. Sharelast_img read more

Full Show Transmitting Wind Energy And Writer Junot Diaz April 3 2018

first_img X On Tuesday’s Houston Matters: A Houston-based renewable energy company is trying to revive a $2.3 billion project to transmit wind power across the Midwest. We learn about the project, a case involving it before the Missouri Supreme Court, and the potential impact on other Houston-based energy projects.Also this hour: State health officials are looking into the potential that hepatitis and HIV were transmitted at some Coastal Health and Wellness Clinics in Galveston County. More than 9,000 people may have been exposed between March 2015 and February 2018, although there’s no evidence disease transmission did in fact occur. We learn more about standards for sanitation at health clinics in general and how they work to stay up to date on such policies.Then, from the recent teacher protests and walkouts, to students protesting gun violence, to the host of protests that took to the streets in the past year, public demonstrations are becoming a more and more prominent part of our culture in the United States. But how effective are they at actually changing public policy? A local expert helps us understand how to evaluate a protest’s effectiveness.Plus: Local vascular surgeon Dr. Lori Choi talks about I’ll Have What She’s Having, a group of area chefs, restaurateurs, and physicians working to use food as an effective motivator for women’s health causes.And Pulitzer Prize-winning author Junot Diaz talks about writing the children’s book he wishes he had while growing up.WATCH: Today’s Houston Matters 360-Degree Facebook Live VideoWe offer a free daily, downloadable podcast here, on iTunes, Stitcher and various other podcasting apps. This article is part of the Houston Matters podcast Share 00:00 /50:11 Listencenter_img To embed this piece of audio in your site, please use this code: last_img read more