Ben & Jerry’s Bonnaroo Buzz ice cream goes on national tour

first_imgBen & Jerry’s Homemade, Inc,As the promoters of one of the world’s biggest, modern day rock and roll concert event unleashed their powerhouse 2011 line up today, there was one act guaranteed to go back to the show in Tennessee in a bigger and bolder way: Ben & Jerry’s Bonnaroo Buzz ice cream. The flavor, which was available only in Scoop Shops in 2010, is set to make its national debut on the main stage of frozen foods freezers across the country as Ben & Jerry’s has selected it to be one of its prestigious pint flavors for 2011.‘Bonnaroo Buzz is going from playing intimate clubs to the national circuit,’ said Marketing Director Dave Stever about the flavor made with Fair Trade Certified coffee. Since Ben & Jerry’s uses Fair Trade coffee from the Huatusco cooperative in Mexico the ice cream maker felt loyal fans of the flavor would be able to celebrate their love of delicious swirls, chunks, and rock ‘n roll while knowing that their flavor is doing good for the world. ‘Our Scoop Shops will continue to feature the flavor, but now there is more ‘Roo for everyone with its release in pints across the U.S.A.,’ added Stever.Ben & Jerry’s has long been known for melding melodious flavors into its ice cream line up, including best-sellers Cherry Garcia and Phish Food. In 2010 Ben & Jerry’s unveiled its first festival-themed flavor to date, Bonnaroo Buzz. The flavor was created in partnership with the Bonnaroo Music & Arts Festival, dubbed one of ‘50 moments that changed the history of Rock & Roll’ by Rolling Stone magazine.Bonnaroo Buzz is a sweet concoction of light coffee and malt ice creams with a whiskey caramel swirl and English toffee pieces. The flavor was first introduced at an invite-only event at the legendary Bowery Ballroom in New York City. The flavor debut party featured Latin funk rap band, culture mashers Ozomatli. The band, a perennial Bonnaroo performer, was a perfect initiation for the Ben & Jerry’s launch as it represented the eclectic, broad-range of top musical acts that are featured at the music festival in Coffee County, Tennessee.The festival’s location additionally served as inspiration for Ben & Jerry’s flavor developer Eric Fredette. ‘It’s Coffee County, so it only made sense to add a cool coffee base to this flavor,’ said Fredette. And the unique caramel-whisky** swirl? ‘Well, it is Tennessee,’ said Fredette, ‘and we thought Bonnaroo fans would appreciate it.’ Coffee County, Tennessee also benefits as well as Bonnaroo donates its shares of the proceeds from the ice cream flavor to the Bonnaroo Works Fund, which seeks to further the organization’s community investment and philanthropic efforts. Rock on.For more information on Ben & Jerry’s or to find your local Scoop Shop, visit is external).About Ben & Jerry’sBen & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry’s Foundation in 2009 totaled over $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit is external).* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.** The whisky used in the caramel swirl has had the alcohol cooked out so the buzz from Bonnaroo Buzz is a not an alcohol buzz. BURLINGTON, Vt.–(BUSINESS WIRE)–last_img read more

Heisler: Unforgettable tribute to Kobe’s unforgettable life

first_imgThe world moved past mourning Kobe and Gianna Bryant last week to celebrating their lives … hard as it always will be, their premature end.Nevertheless, last week’s memorial, “A Celebration of Life,” it was in title and in fact. A month after the terrible crash, it was the most moving event ever associated with the NBA, or any league.Whatever happens this season, nothing will be as remembered as this moment.Invited by Kobe’s wife and Gianna’s mother, Vanessa Bryant, star attendees came from everywhere on their own dime … Beyonce (who sang two songs before the TV coverage began and insisted that photographers not take pictures of her) … Diana Taurasi, the WNBA star whom Kobe used to call The White Mamba (or, as emcee Jimmy Kimmel put it, “In the greatest honor of all, he nicknamed her after himself”) … Jennifer Lopez and Alex Rodriguez, Bill Russell, Scottie Pippen, Dwyane Wade, Jayson Tatum, Steph Curry, Draymond Green, Kyrie Irving, Gregg Popovich, Tim Duncan. “Kobe said, ‘I know, but there’s an M-E in there in that (super unprintable).”“I went back and told Rick and Big Shot Bob, ‘Just get the rebound. He’s not passing.’”The 20,0000 in Staples Center almost fell out of their seats en masse. TV cameras caught Magic Johnson laughing uproariously and Jerry West talking in the ear of his son, Ryan.Sports stars are often being forgiven for everything on sports pages because they’re “a complex person.” Kobe really was complex, but his old friends paid him the rare compliment of remembering him in life, not as a plaster saint, but a real person.Indeed, Kobe was nothing short of obsessive and his career nothing short of a quest, talking of a “destiny” … which he said he realized at 5.As romantic as he was zealous, he got his frame of reference from movies, as when he went around wishing people “strength and honor” like the Roman legionnaires after seeing “Gladiator.”His went from Lakers fan fave as a teen … to Beyonce-level diva who dared to feud with Shaq and was scorned throughout the league … to the player whom friend and foe admired most, “the Jordan of our generation,” as Giannis Antetokounmpo put it.After eight seasons of Shaq vs. Kobe, the Lakers traded O’Neal in the summer of 2004, knowing they otherwise would lose Kobe as a free agent to the Clippers.Players around the league sided with the gregarious O’Neal. Feeling the weight of expectations, Kobe jumped all over Seattle’s Ray Allen in the exhibition opener.Offended, Allen spit disdain, noting, “In about a year or two, he’ll be calling out to Jerry Buss that ‘We need some help in here, or trade me.’“And we’ll all be saying, ‘I told you so.’”And so Kobe would, demanding a trade. Determined to rewrite his narrative, he branded himself “The Black Mamba,” which he got from the Quentin Tarantino film, “Kill Bill: Volume 2” … revealing it on a Dime Magazine cover showing him caressing an ominous-looking snake curled around his hand.In a first-person piece inside, he lamented, “I have been an outcast my entire life … made to feel like there was something wrong with wanting to win so badly and wanting to become the best at what you do.”Few cared. Even Lakers fans were skeptical, protesting on behalf of Magic and West when team broadcaster Joel Meyers called Kobe the greatest Laker.Things warmed up after their 2009-2010 titles. Kobe became noticeably happier, with he and Vanessa reconciling after she filed for divorce.He looked even happier in retirement, apart from winning an Academy Award.In the aftermath of this event, heavyweight media were trying to deal with Kobe’s complexity, as in The New Yorker’s piece (“Anger, Love, and the Evolving Legacy of Kobe Bryant.”)Controversial as he remains with #Metoo allusions to his 2003 sexual assault arrest, he’s now remembered for something bigger than himself, known on social media as #girldad, connecting his life to a far wider audience of moms, dads and daughters, with the grief at his passing like that for global icons such as Princess Diana and John Lennon.He started coaching 13-year-old Gigi’s team. Being Kobe, he called UConn women’s coach Geno Auriemma, the 11-time national champion … for whom Gianna had, of course, decided she would play.“And how ironic that he would talk to me about coaching,” marveled Auriemma at Monday’s ceremony.“The uncoachable one wants to talk about coaching. Probably the most uncoachable player in the NBA during his career wants to know about coaching. …“He said, ‘I’m coaching my daughter’s team. … What kind of defensive drills should I do?’“I say, ’Kobe, they’re 13 years old. I think you ought to just say, ’Hey, you know, see the kid with the ball? Try not to let her go by you.’”As if realizing how hard it would be to knock Jordan off his pedestal, Kobe had long since begun ducking comparisons, saying he just wanted to be himself.That turned out to be as much as he ever dreamed, with his name a definition:Kobe (KOH-bee), noun – NBA icon never to be matched or forgotten. Newsroom GuidelinesNews TipsContact UsReport an Errorcenter_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREUCLA alum Kenny Clark signs four-year contract extension with PackersHouston’s James Harden and Russell Westbrook attended … on a game day … then flew home (and beat the Knicks) … as did Phoenix’s Devin Booker, who flew to Utah afterward (where his Suns won by 20 points).Michael Jordan, who makes few public appearances, flew cross country to speak, looking more human than he ever had with tears streaming down his cheeks awash as he talked about his “annoying little brother.”Michael had been Kobe’s guiding star … as flabbergasted as the predatory Jordan was by this phenom who wanted to knock him off his pedestal … but thought he wouldn’t mind being pestered for tips on how to do it.Shaquille O’Neal, who had tears running down his cheeks on TNT’s studio show the day after the terrible crash, told of teammates Rick Fox and Robert Horry asking him to stop Kobe from shooting so much.“I said I would talk to him,” Shaq said. “I told him, ‘Kobe. There’s no I in team.’last_img read more