The first conference on year-round tourism held in 2017 was extremely successful, presented the experiences and thoughts of about 30 eminent experts in domestic and regional tourism and attracted almost 300 participants – representatives of hotels, spas, travel companies and crafts, travel agencies, tourist boards and cities.Slowly but surely, the time has come for the second edition of the conference Can HR Tourism 365? – Step 2! , which will be held on September 25.09.2018, XNUMX at the Sheraton Hotel in Zagreb.This year’s conference will be international (HR, A, SLO, HU, BiH), one-day, dynamic, organized in the form of short lectures by experts and examples of good practice and panels that will discuss and create potential solutions for the development of year-round destinations and opportunities season extension. “This year, our goal is to present and discuss the potentials, opportunities, positive practices and solutions for the development of year-round tourism in Croatia and to develop proposals on how to encourage and develop year-round tourism. We will emphasize the necessity of destination development as a precondition for extending the season and the importance of creating new products, and one of the topics will be cultural tourism, given that we are in the year of cultural heritage.”Points out Ivana Kolar, from the company Julius Rose as the organizer.Do we need a clear strategy for the development of year-round tourism? How to attract serious investors? What can local self-government do and can each of us be the bearer of the development of year-round tourism? Do we have enough knowledge for that? How to ensure the required quality and modernity to follow world trends?Why doesn’t tourism work in Croatia during all 12 months? Why don’t we develop the offer all year round? Why do we accept such a situation and what can we do to change it? Who can be the initiator of changes and how to achieve them? How to achieve a successful and attractive year-round season and are we ready for that?- are just some of the questions that the conference Can HR Tourism 365? – Step 2! try to get answersThe aim of the conference is to identify potentials, opportunities, positive practices and solutions / recipes for the development of year-round tourism in Croatia, to learn about successful experiences and practices of neighboring countries, to develop a proposal for a Croatian concept of continental tourism development experts from the region (Slovenia, Austria, Hungary, Italy, Serbia) and present solutions to ensure the required quality and innovation at the global levelIvana Kolar: Croatia should be a country that tourists do not choose because of the lowest price but because of the top service and authenticity of lifeIvana Kolar, Julius RosePoliticians, tourism workers and everyone involved in tourism have been saying for years that the tourist season needs to be extended. Experiences and tourism results of neighboring countries show that tourism 365 days a year is something we should strive for.But is this really possible in Croatia as well, or are these dreams we want to believe in? “Croatian tourism achieves top results, but only in 80 summer days. The rest of the year most of the tourist facilities are unused. In the coastal area of Croatia, we realize 86 million overnight stays, while in the whole of continental Croatia only 4,5% of overnight stays are realized, of which 2% in the City of Zagreb. Numerous potentials remain untapped, facilities unorganized, resorts undeveloped, and only a few tourist oases show that the continent can do well, all 365 days a year. ” says Kolar and adds that neighboring countries, such as Austria and Hungary, achieve successful tourism results throughout the year, and some others that until recently we did not consider seriously competitive in tourism, such as Slovenia, show how the hidden potentials of each destination can be developed. we still have many challenges.Croatia is rich in natural resources and potentials and we could say that it is destined for tourism. Tourism is our destiny. But why do we realize it only in certain destinations and only in certain months? “Tourism is happening in Croatia. And when it happens, it has very high results. These results are so good that we often wonder if it pays to invest much more effort for a much lower income in another part of the year. The main motive for coming to Croatia is still the sun and the sea. When this is not the case, the motive for coming should be built and invested in. What can be the motif besides the sun and the sea? Are they: health, culture, authenticity, diversity, content and are only large tourist entities capable of that? Do we need huge investments for that? What obstacles to the realization of our potentials really exist and do we need them? Today’s tourists are travelers looking for new authentic experiences, not mass tourists looking for a unified offering in any part of the world. Croatia should be a country that tourists choose not because of the lowest price but because of the top service and authenticity of life, which Croatia as a destination can certainly offer. ” concludes Ivana Kolar.