Educating young entrepreneurs into a worthwhile investment

first_img 176SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Carolyn Eagen Carolyn Eagen is an Account Executive with Sogeti USA, a Capgemini Group Company. Carolyn and Sogeti help clients identify a best practice approach to complex business challenges through advanced technology … Web: www.us.sogeti.com Details Educating Young Entrepreneurs into a Worthwhile InvestmentIt seems every article you read these days is about how Millennials, or the even newer Generation Z’s, are making waves in the market place. Business leaders all know by now that their members, peers and fellow professionals are quickly evolving into a new breed of fast-paced, entrepreneurial idealists. Just google the word “millennial” and over 2,000,000 news articles will flash before your eyes, but how can businesses actually be proactive and adapt to this inevitability? How can community banks transform the way they do business to embrace the millennial mentality?The answer is about embracing the egocentric. Credit Unions have the opportunity to shift their marketing efforts from member-focused to business-focused, attracting loyal members through education, empowerment and genuine value.Millennials are often generalized by their desire for fast, reliable answers…so give them exactly that! Empower young members and future members with the knowledge to make smart investment decisions and you will grow an entrepreneur worth investing in.Here are a few ways you can get started with education-based marketing to attract and grow your millennial market:Grassroots events and workshopsGet to know the next generation of small business owners by offering free trainings for young professionals and striving entrepreneurs. Focus in on specific demographics by catering topics to fit your business objectives. For example, if you are looking to attract new SBA loan applicants, consider hosting a workshop on how to fill out SBA applications or business plan basics. By honing in on specific challenges that young professionals face and can’t easily find the answer to online will help guarantee attendance of your target audience. Struggling to put together the resources to develop your own educational workshop series? Partner with local community programs that are already advocating your message. Your support will have a positive impact on the community and attract those same striving small business owners and young investors with less lift required.Webinars, YouTube and other video resourcesThe term “thought leadership” is one that gets thrown around almost as often as “millennials” but it is a coveted term among organizations and professionals for good reason. Thought leaders are synonymous with trusted advisors to millennials because they can be relied upon for truthful and often fast information. By placing video assets in the hands of members, you are providing them with the opportunity to learn at their leisure, on their own schedule. Consider how valuable an education based webinar series or mini YouTube series could help you create the millennial traction you are seeking. It is important to keep in mind that new member-focused marketing when developing these video assets. In order to captivate your target audience, your video needs to provide value for them beyond when your credit union was founded. A good rule of thumb before investing in the creation of any digital assets is to ask “Why would millennials watch this?” The answer should always be “To help themselves do XYZ.”Self-Service Insights Millennials and Gen Z’s are all about self-service. They are reliant on knowledge and resources available so why not give it to them on their terms? Empower millennials with the tools to better understand their own financial state then guide them down a path to secure a loan for their startup business or buy their first home with your help. With the rise of millennial consumers, big banks have embraced this self-service generation by pushing out consumer-facing analytics and allowing members to explore their own financial data. By empowering millennials with insights into their own financial state, credit unions are grooming this new generation to be more active and loyal members. Offering this type of self-service insights requires the help of business analytics professionals but there are less customized tools that you can offer consumers. An easy place to start may be to exploring innovative tools like Hip Pocket, which helps your members and prospects to make informed investment decisions without the help of a member services representative.Education-based marketing isn’t just for attracting millennial markets, it is a trend that is driving investment decisions across demographics. Building trust through empowerment and thought leadership is the real wave that is disrupting the marketplace.It is true that providing true value in marketing efforts will require more work from the business than simply plastering your name and a catchy slogan on billboards all throughout town but with it comes a much greater return as well. As credit unions, it is especially important for you to embrace education-based marketing to mentor future small business owners. With the rise of entrepreneurial millennials and the trend of “retirement businesses” for baby boomers looking to finally open that store they’ve dreamed of for decades, credit unions can help themselves to reduce the risk in financially supporting startups by educating their proprietors. There is no silver bullet for predicting new small business success rates but investing in educated entrepreneurs is a good start.Be a vehicle for the Millennials and the next generation of your local business owners in your community.last_img read more

49ers linebacker Aldon Smith arrested at airport

first_imgIn this 2013 photo, San Francisco 49ers’ Aldon Smith poses for a photo, location not known. (AP Photo)LOS ANGELES (AP) — San Francisco 49ers linebacker Aldon Smith was arrested Sunday at Los Angeles International Airport after authorities said he became belligerent during a security screening and threatened that he had a bomb.The 24-year-old player was randomly selected for a secondary screening at Terminal 1 and became uncooperative with the process, airport police Sgt. Karla Ortiz said. She said he told a TSA agent that he had a bomb before walking to the gate. When airport police officers caught up with him, Ortiz said Smith became uncooperative and was taken into custody.A witness video posted on TMZ.com shows Smith exchanging words with an officer as he was being handcuffed and escorted out of the gate area.Smith was booked for investigation of making a false bomb threat. FBI spokeswoman Laura Eimiller said anyone who makes a bomb threat at an airport is potentially subject to federal charges, although no such charges have been filed against Smith.A message seeking comment from Smith’s agent wasn’t immediately returned.With the arrest, Smith is involved in three pending criminal cases.“We are disappointed to learn of the incident today involving Aldon Smith,” 49ers general manager Trent Baalke said in a statement. “As this is a pending legal matter and we are still gathering the pertinent facts, we will have no further comment.”A fearsome pass-rushing specialist, Smith took a five-game leave of absence from the 49ers last season to undergo treatment for substance abuse. He rejoined the team Nov. 5.Smith played in a 27-7 home loss to the Indianapolis Colts on Sept. 22, two days after he was arrested and jailed on suspicion of DUI and marijuana possession. After the game, he publicly apologized for his behavior and later announced he would leave for treatment.Leading up to the playoffs in early January, Smith said during an interview with The Associated Press he was encouraged by the strides he had made to better himself off the football field that put life — and his work — in perspective.  He said at the time he hadn’t had any alcohol since before his Sept. 20 DUI arrest, and that he wasn’t craving it. When he rejoined the team Nov. 5, he insisted he was on the path to lifelong sobriety stuck by that statement.His teammates rallied around him in support of his rehab and, later, his return to the team.Smith emerged as one of the NFL’s most-feared pass rushers in 2012. He had a franchise-record 19.5 sacks that year, but failed to record a sack in his final six games including the team’s postseason Super Bowl run.Smith finished with 8½ sacks and 34 tackles in 11 games last season, making eight starts.In November, Smith pleaded not guilty to three felony counts of illegal possession of an assault weapon, stemming from a June 2012 party at his home. Investigators say several shots were fired, two partygoers were injured and Smith was stabbed. In the subsequent investigation, prosecutors say detectives found five unregistered weapons in Smith’s house, including two Bushmaster rifles and an Armalite AR-10T. They say those are assault weapons illegal to possess under California law.Smith and former teammate Delanie Walker were named in a lawsuit last September filed in Santa Clara County Superior Court by a Northern California man who said he was shot at a party at Smith’s house on June 29, 2012.  The players charged a $10 admission and $5 per drink, the lawsuit said. Smith and now-Tennessee Titans tight end Walker were allegedly intoxicated on Smith’s balcony when they fired gunshots in the air while trying to end the party, the lawsuit said.Smith, selected seventh overall in the 2011 draft out of Missouri, had previously been arrested on suspicion of DUI in January 2012 in Miami shortly after the 49ers lost in the NFC championship game.This is the latest in a long list of legal issues for 49ers players the past two years — and recently, too. The Niners, who lost to the rival and eventual champion Seattle Seahawks in the NFC championship game, have made nearly as much news away from the field as they have in free agency this offseason.On Thursday, 49ers quarterback Colin Kaepernick was one of three NFL players named in a Miami police report involving a woman who passed out in a hotel and later woke up in a hospital not knowing how she got there, though no one has been charged with a crime. Kaepernick, 49ers wide receiver Quinton Patton and Seahawks wide receiver Ricardo Lockette — a former 49er — were with the woman at a Miami hotel where Lockette lives, according to the Miami Police Department report. The police say it’s too early to determine whether a crime was committed.Late last month in San Jose, 49ers cornerback Chris Culliver was arrested on suspicion of felony hit and run and reckless driving after he drove a car into a bicyclist and fled. He is the player who underwent sensitivity training after his anti-gay remarks leading up to the Super Bowl after the 2012 season. He has done outreach to the lesbian, gay, bisexual and transgender community.Last summer, another starting linebacker, Ahmad Brooks, was investigated by the Santa Clara County District Attorney’s office on allegations that Brooks repeatedly hit a teammate on the head with a beer bottle. No assault charges were filed because of insufficient evidence.According to police, Brooks hit then-teammate Lamar Divens with the bottle three times and then punched him in the face during an early morning argument June 8. Divens sustained a 3-inch cut on his forehead.Another member of the defense, Demarcus Dobbs, was suspended for Week 1 last season for his own arrest on suspicion of DUI and marijuana possession in 2012.___AP Sports Writers Janie McCauley and Josh Dubow in San Francisco contributed to this report.last_img read more

Romelu Lukaku involved in dressing room fight with new Inter teammate Marcelo Brozovic!

first_imgAdvertisement i4lNBA Finals | Brooklyn VsuzaaWingsuit rodeo📽Sindre E2vpq( IG: @_aubreyfisher @imraino ) 49ulyuWould you ever consider trying this?😱1lu0egCan your students do this? 🌚863Roller skating! Powered by Firework Inter Milan’s brand new frontman Romelu Lukaku has scored a handful of goals for Inter but when it comes to settling well in the city and in the dressing room, the former Manchester United striker seems to be having a bad time.Advertisement Racism was how Lukaku was welcomed to Italy in the form of Cagliari fans being racially abusive towards the Belgian. Suprisingly, the Inter Ultras defended their Cagliari counterparts.Advertisement News has surfaced that Lukaku has been involved in a dressing room feud with midfielder Marcelo Brozovic.Lukaku is reported to have taken a dig at the Croatian for having underperformed in the game against Slavia in the Champions League.Advertisement Speaking about Inter’s performance after the game, Lukaku said: ‘The first half was very hard for us because Slavia played at such a high tempo and pressed us.‘In the last 20 minutes we created lots of chances to score, but it wasn’t the perfect game today because we didn’t win.‘We have to work hard to improve this season. As a team, we have to work hard every day to do what the coach wants because we have the ability to do really well, but we need to work hard every day.’With the Milan derby coming up, he added: ‘We’re a great team and anyone who comes up against Inter knows it will be difficult for them. We’ll be very well prepared for the game, for sure.’  Advertisementlast_img read more