Several years ago, there were reports about how Target uses predictive analytics to identify customers who are pregnant and then markets to them accordingly. A New York Times article included the story of a father who was upset that his teenage daughter received coupons for baby clothes and cribs … until his daughter confirmed that she was expecting.Therefore, I was not taken by surprise when, soon after reading about it, I received an email from Target congratulating me on my new baby. Except I wasn’t pregnant. I still sometimes wonder which combination of purchases it was that put me in the wrong bucket. I laughed it off and told the story a few times. But I can easily imagine how upsetting that message could have been be for a different woman in a different situation.That is an extreme example of just how bad inaccurate data can be. But bad data isn’t always wrong data. As our cover story explains, bad data is also incomplete or outdated information about your members.“Bad data happens more often than we think,” says Karan Bhalla, CEO of CUES Supplier member CU Rise Analytics, Vienna, Virginia. “Everybody is having a lot more information thrown at them every day. Managing all that data requires a big culture shift and new expertise.” ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading »
It appears as though President Donald Trump was spotted on Sunday at his golf club near West Palm Beach having lunch with conservative talk show host Rush Limbaugh, his son Eric Trump, and professional golfer Jim Herman.Instagram user styleconnoisseur03 posted the photo. A source inside the club confirmed to DailyMail.com that the president dined in with his son and Herman. The president is also scheduled to hold a campaign event Jan. 3 in Miami to launch an “Evangelicals for Trump” coalition. He is in town till January 5. On Saturday Trump spoke to a group of young conservatives at Turning Point Summit at the Palm Beach County Convention Center in downtown West Palm Beach.President Trump Discusses Impeachment, Economy and Election in Local Speech
Follow us on Twitter @dailytrojan Doheny Memorial Library hosted “Lewis Carroll Outsiders,” an annual conference on the lasting influence of Lewis Carroll, mathematician and writer of Alice’s Adventures in Wonderland, on Saturday.Down the rabbit hole · Author Raul Contreras signs copies of his book, Alice’s Bloody Adventure in Wonderland at Doheny Memorial Library. – Jessica Zhou | Daily TrojanAttendees of the event were greeted by a sculpture of distorted Alice in Wonderland characters when they entered the foyer of Doheny Library. Karen Mortillaro, sculptor and head of the Lewis Carroll Society of North America’s planning committee, created these sculptures for the event. The Lewis Carroll Society of North America puts on the daylong event.“For my work, this is a wedding of word to imagery. Most of Lewis Carroll is flat book illustration,” Mortillaro said. “So being sculptural is taking it off the page and making it three-dimensional.”The emphasis to bring something new to Alice was reiterated throughout the conference. Mortillaro said that the many different views of Carroll’s work was what made the author popular.“If you look at the people in attendance here, they are an eclectic group,” Mortillaro said. “Some have a love of the books, some the illustrations. If you asked each one you’d get a different answer.”The conference began with an “elevator pitch” session at 9:30 a.m., in which exhibitors of Alice merchandise pitched their Carrollian products, everything from animated Alice films to illustrations to biographies.Attendees came from as far as Sweden and Lithuania to hear panelists who ranged from video game designer American McGee to USC recipients of the Wonderland Award, an arts and scholarship award for college students in California.The first speaker of the day was Dan Bergevin, a publisher who created a collaborative illustrated version of Alice’s Adventures in Wonderland. He contacted artists through the portfolio website Behance and received 58 illustrations from 58 artists, only eight of which came from America. On a projector, he showed all the illustrations from the book. The styles ranged from gothic Alices to ’50s cartoon-style Alice characters.“I don’t think I could have pulled it off without Tim Burton’s movie to pull it along,” Bergevin said of how the movie brought interest to the project. “I don’t think [some of the artists] realized that the book and the movie are different things.”Bryan Talbot, writer and illustrator of the graphic novel Alice in Sunderland, joined the event via Skype from Sunderland, England. In a discussion moderated by USC professor Henry Jenkins, Talbot spoke of how John Tenniel’s classic illustrations of Carroll’s books influenced his work.“I can’t remember a time when I didn’t know the Tenniel illustrations,” Talbot said.Talbot’s book deals with the history of Sunderland, where Carroll wrote “The Jabberwocky” and its influence on the author. His knowledge of Sunderland and England was immense.“[‘The Jabberwocky’] is very much based on northeastern legends,” Talbot said of the poem’s connection with Sunderland, which is located on the eastern coast of Britain.Christopher Tyler, a neuroscientist and investigator of the historical context of Alice in Wonderland, spoke after Talbot. He presented his book Parallel Alices: Alice through the Looking-Glass of Eleanor of Aquitaine, which discusses historical influences on Alice, rather than focusing on the Alices Carroll knew.“Lewis Carroll knew a lot of Alices,” Tyler said. “These are photographs of eight different Alices that he knew. This gives you a sampling of his own photographs and drawings.”In the afternoon, USC students Lindsey Jones, a graduate student in liberal studies, and Andrew Woodham, a doctoral candidate in genetics, molecular and cellular biology, presented their winning projects. The two have each won the Wonderland Award twice. Because the two have won the award multiple times, they were introduced as the “King and Queen of Wonderland.”Woodham’s inspiration for Queen Victoria of Hearts, a Queen of Hearts composed of morbid playing cards, came from the theory that the Queen of Hearts was a satire of Queen Victoria, who was the reigning monarch for most of Carroll’s life. Woodham said he was also inspired by Carroll’s book on mathematics, An Elementary Treatise on Determinants.“The Wonderland Award lets us play around with things we wouldn’t in our ordinary endeavors,” Woodham said.Jones presented a scrapbook and a chess set based on Alice Chess, a 1953 variation of chess played with a mirror.McGee discussed his games American McGee’s Alice and its sequel Alice: Madness Returns.“My background was with games like Doom and Quake, which tended to focus mainly on violence,” McGee said. “Coming out of that I saw a lot of opportunity for storytelling.”Not everyone in the industry, however, saw game-making in the same light.“There was a quote within the industry: ‘Story within games is as useful as story within pornography.’ The first thing I wanted to do was prove that wrong,” McGee said.To prove the theory wrong, McGee honed in on Carroll.“I began to brainstorm,” McGee said. “I was driving here in California and a song was playing, and the word ‘wonder’ was featured. And somehow when the word ‘wonder’ hit my brain, it felt like an epiphany that Alice could become a game.”The event concluded with a tour of the Lewis Carroll Collection, a collection founded in 2000 with more than 3,000 rare documents relating to Carroll’s work.
Kevin Durant made the cover of Sports Illustrated this month simply because he switched teams, pro basketball’s transition game again yielding in significance to its transaction game.I have to be honest, until he signed with the Lakers, Timofey Mozgov seemed about as relevant in the NBA as a Zamboni. Then, in an instant, he couldn’t have been more popular on social media had his name been Timofey Kardashian.Where players once were celebrated for breaking their opponents’ ankles, they now are recognized more for breaking their fans’ hearts.LeBron James “The Decision” is still more jarring than LeBron James “The Block,” the former also leading directly to two championships compared to only one for the latter.What these players might do in the first week of July is now undeniably titillating, particularly when compared to what they might do in the first quarter of a game in January. The TV ratings for this season’s NBA Finals were down from a year ago until Game 7 produced the highest number since Michael Jordan was making history happen for the Bulls.Yet, no one, at least based on the sheer volume being produced by various media outlets, can consume enough speculation about who’s coming, who’s going and who’s staying put.Just take Blake Griffin, who, given the rumors, is doing all three of those things and probably at the same time.Last week, the story was about the Clippers trading Griffin to Boston, perhaps at any moment. This week, the story was about Oklahoma City signing Griffin next summer to pair with Russell Westbrook.The second report ran in direct contrast to the report that had Cleveland pursuing both Griffin and Westbrook, assuming the report that had Chicago preparing to trade Taj Gibson and Nikola Mirotic for Griffin doesn’t happen first.At this rate, by the end of July, about the only team not linked to Griffin will be the Clippers, and they’re the ones who actually have him and, in all likelihood, will still have him when the 2016-17 season opens.Doc Rivers, who not only coaches the Clippers but also makes pretty much every important decision about the franchise not relating to Chuck the Condor, has made a point in the past of emphasizing his desire to keep Griffin.It is a well-reasoned stance, seeing how Griffin is really good at basketball and the Clippers are interested in remaining really good at basketball, too.According to those who know these things, the Clippers are focused on adding stars – that is the trend in the NBA, you know – not subtracting them.But, I will admit, we can’t be 100-percent certain about any of this stuff anymore, the only evidence needed being all those stories about how Durant was going to remain with the Thunder.There has been speculation about Griffin and the Clippers parting ways going back to the NBA trade deadline in February, when his potential landing spots were rumored to be Atlanta, Boston, New York and Denver.Eventually, someone is bound to be right about Griffin leaving, even baseball’s worst hitters – by which I mean everyone who has attempted to play left field for the Angels since 2014 — manage a batting average above .000.Until then, we must rely on the insight of “sources,” some of whom have insight that isn’t terribly insightful at all.I know The Oklahoman employs plenty of quality journalists. So I’m not sure why the newspaper felt the need to, in a story about Westbrook, report the following: “One source described him as ticked off about the Kevin Durant departure.”Really? No way. I’m pretty certain everyone else assumed this fact without consulting their sources. I mean, being abandoned in Oklahoma is bound to tick off anyone who, legally speaking, can’t be classified as livestock.But I don’t blame The Oklahoman for chasing every story angle when it comes to the Thunder. This is summer, after all, a time when the NBA is free to fascinate us without also burdening us with actual games.It is the greatest example yet of the proliferation of fantasy sports, reality having no place in a world where a player the quality of Blake Griffin, who once jumped over a car to dunk, can be passed around like an old trade-in.Yeah, so many of these rumors seem like long shots, but long shots sometimes do go in. Who knows? Soon enough, the longest of them could even be worth four points. No one knows basketball success quite like Phil Jackson, who can’t even wear all his NBA title rings simultaneously unless he pierces his ears with two of them and sticks the 13th through his nose.So it was notable recently when Jackson suggested the league could increase its appeal by adding a 4-point shot.Like the idea or not, you have to appreciate Jackson trying to come up with a way of making things more interesting.Frankly, these days, the NBA offseason is way more entertaining than the NBA in season; the games are helplessly definitive while the off-court possibilities are limitless – in both number and intrigue. Newsroom GuidelinesNews TipsContact UsReport an Error